While platforms like Kristal.AI democratise access and make it possible for individuals like you and me to invest in pre-IPO companies and high-growth startups; you must educate yourself about private markets.

As opposed to public markets investing in private markets is characterized by the following challenges:

Lack of Information

Private companies aren’t required to publicly disclose financial statements this can make it difficult to gain clarity about the company
Since there’s a lack of information there is also no way to validate how well the company is really doing and to completely vet the company in which you’re investing

Larger Cheque Sizes

The quantum of investments required to qualify for this type of investment has been pretty high and has until now only been available to institutional investors due to this reason

Market Opaqueness

Since the shares of the company aren’t traded publicly on the stock market it can be difficult to find sellers and information on the sellers
If you don’t know who the seller is then you can’t do legal due diligence on them and determine whether they are reliable or not

Price Discovery

Every investment is attractive but at a certain price level; The private market being a seller driven market, shares trade at different prices with different sellers which makes it difficult to ascertain the right price for an investment

Structural Complexities

There are many layers between the investor and the company in which you are investing, and it is often difficult to understand what the investment process can look like from an investor standpoint
For example, understanding the process of investing directly into a company versus investing via a single layer or dual layer Special Purpose Vehicle (SPV) can be difficult to understand as an individual
Different assets are located in different jurisdictions and therefore, governed by different laws, which becomes important to understand as companies look to list in the stock market as these laws impact your exit

While these opportunities are available, who can you rely upon to guide you through the process reliably? Not to worry, there are a few platforms that don’t just provide access but conduct a high level of curation on the product to ensure reliable investments.

Kristal.ai is one such platform. Kristal Private Market brings 4 key propositions to make your investments in private markets easy and safe!

1. Kristal Assurance

Every private deal listed on the platform is extensively researched and analysed, and is approved by the IC Committee to enable only quality investments
Thorough due diligence of the supply partner and/or seller is undertaken to establish required comfort before engaging in any transaction and to remove the opaqueness surrounding sellers in the market
All assets (like Automation Anywhere or BYJU’s) undergo a pricing approval process to ensure any deal is launched at fair value to provide for an effective investment opportunity for investors.

2. Kristal Care

Kristal.AI also establishes active engagement with clients to resolve any queries or concerns about the offering/asset to make sure you understand all the processes surrounding the investment in addition to understanding the asset. Thereby, enabling you to make an informed and independent decision.

3. Kristal Access

The platform’s vast network of buyers and sellers ensures better access and liquidity at any point in time and makes sure that you’re investing in companies only at the right price
Kristal’s network of sellers also enables access to companies across various geographies, sectors, and industries

4. Kristal Simplicity

The platform’s high end technology ensures you can unlock access and liquidity with ease
With a dashboard customized to your portfolio, showcasing investment opportunities relevant and interesting to you; Kristal ensures that your investment experience is better with every click

Want to start investing in pre IPO companies and high growth startups in a reliable and hassle free environment?

Aishwarya Singh

January 4, 2022

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